Clear design. Strategic storytelling. A considered brand presence.
Clear design.
Strategic storytelling.
A considered brand presence.
Suzan is a designer and creative consultant working with brands and retailers to create clear, strategic visual communication across campaigns, collections, retail spaces, and digital platforms. Guided by his background in architecture, design, and branding, he approaches each project as part of a larger system where every detail strengthens the narrative.
Working With Menswear Brands
Editorial Storytelling
My focus is on showing your products in real-world, everyday settings. These photos highlight important details like fabric, design details and fit. The photos don’t just focus on aesthetics but also tell a story of practical use, which helps customers visualise the product in real life.
I contribute articles and features for external publications, brands and magazines including guest blogs and custom content. Sharing my perspective and knowledge on style, quality craftsmanship and well-made goods.
Lifestyle product photography
freelance writing
Creative Direction
My role is to define the vision of a project and guide it through every stage of the creative process. It could be a focused product shoot or a full campaign where I help create a story, choose a visual theme, coordinate styling and guide photography, oversee the entire visual and conceptual process to make sure we create something that supports your goals.
Campaign Creative Direction
Product Storytelling & Editorial Shoots
Brand Visual Language Development
Lookbook & Editorial Direction
Working with Menswear Shops
Shaping the Character and Experience
A successful menswear shop is defined by more than just the brands it carries. What builds its character is the point of view behind the selection and the environment it is presented in.
I focus on bringing more personality and clarity by choosing the brands and products a shop carries. I curate how collections are shown through storytelling, visual merchandising and photography, and making sure the store itself reflects its character.
Strategic Menswear Curation
Creative direction
Visual Merchandising