Modular Wardrobe Concept with Milan Keleceni
Milan is a made-to-measure specialist and has his own clothing brand that he started in 2019, focusing on tailoring, which he also combines with some casual pieces like knitwear and denim. His atelier is located in Budapest. Before starting his own business, he already had around 10 years of experience in fashion, where he started as a stylist and later worked for Simon Skottowe, a Budapest-based British tailor, where he helped build the label and was also involved in the bespoke process. I met Milan when he invited me to his trunk show in Vienna to check out his collection.
His brand combines soft tailoring with a British touch (color palette and fabrics). He has two lines: MAX is a premium line crafted in Italy in collaboration with master tailor Massimo Pasinato. He recommends it to a more experienced client who appreciates fine details and superb Italian pattern cutting, and to people who need more adjustments in fit due to their unusual body type or posture. FILEUS is meant for a younger client, with a preference for a slimmer fit. Often for weddings and everyday office-ready tailoring. He also calls this line “the ideal choice for your first piece of made-to-measure clothing”. On top of the tailoring, Milan offers casual jackets, knitwear and denim, to offer a ’complete contemporary men’s wardrobe’.
During my visit he showed me signature pieces from the MAX line. He explained that with most clients, they start with basic tailoring pieces and then gradually expand the wardrobe with more casual styles like knitted tees, sweaters, and casual jackets such as a travel jacket or safari jacket. The best thing about these pieces is that all are made to measure, so basically every piece will fit you perfectly - and that’s the whole point of his services. Some clients prefer that Milan builds a complete wardrobe for them, where all the pieces work together. This service is ideal for men who care about fit and want to save time and trouble when buying clothes, because they can get everything they need with a fit that is perfectly tailored to their body in one place. This is what Milan calls the ‘modular wardrobe’ philosophy.
Outfit on the left: ‘MAX’ sportcoat in vintage herringbone wool/silk mix: 2100€, ‘Fileus’ dark denim shirt with spearpoint collar: 190€, Cream colored denim in cotton/Tencel mix: 280€, ‘Paolo Albizzati’ pocket square as foulard: 68€
Outfit on the right: ‘MAX’ suit in vintage wool gabardine: 2600€, ‘Fileus’ shirt in Thomas Mason poplin stripe with contrast collar: 240€, Tie: Milan’s own, ‘Paolo Albizatti’ pocket square: 68€
Outfit on the left: ‘MAX’ Polo coat in vintage cashmere: 2500€, Round neck sweater in ribbed wool/cashmere: 450€, ‘Fileus’ Cotton flannel shirt: 190€, Light wash selvedge denim: 340€
Outfit on the right: Travel jacket in Holland and Sherry ‘Sherrytweed’: 1200€, Cashmere/silk knitted poloshirt: 600€, Cream colored denim in cotton/Tencel mix: 280€, ‘Paolo Albizzati’ pocket square as foulard: 68€
Outfit on the left: ‘MAX’ wool jersey Western shirt: 600€, Merino turtleneck in bright red: 240€, ‘MAX’ tailored trousers in ‘Kojima’ denim: 800€
Outfit on the right: ‘MAX’ wool jersey Western shirt: 600€, ‘Fileus’ dark denim shirt with spearpoint collar: 190€, Cream colored denim in cotton/Tencel mix: 280€, ‘Paolo Albizzati’ pocket square as foulard: 68€
Me trying on Round neck sweater in ribbed wool/cashmere
The most interesting for me was that he also offers made-to-measure knitwear and denim, which is not really common for most made-to-measure brands. It’s not easy to find knitwear and denim with a perfect fit, especially if you don’t have “standard” body proportions (for example, I find all knitwear too long in the size that fits me). So I’m sure this is very welcome information for all guys who are more casual dressers, because they know they’re paying for a perfect fit.
With autumn just around the corner, he was very excited to show me his wool overcoats - a classic Ulster coat and a raglan overcoat. I was definitely more interested in the latter, as you are probably already aware of my love for raglan coats, and the idea of getting one with a perfect fit at this price point seems like a very good value.
Milan told me that he plans to have trunk shows in Vienna every month, and if you want to meet him and check out his collection, you can book an appointment without any obligations.
There will be an event in Vienna to see Milan’s autumn-winter collection, with author Bernhard Roetzel presenting it, at Austro-Hungarian-Style Atelier (Mosergasse 9/4a, 1090) on Saturday, September 13th at 6 pm. The event will be open to the public, and I will be there as well, so join us for a drink and a view of the new collection.
Let me know if you are planning to join us!
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